Saints are boring,
long live the Sinners…
In 2023, Syco Branding Agency, managed to transform the iconic pizza into a symbol of guilt-free indulgence. The driving insight behind the project was that people today desire to enjoy every moment freely—to be part of the action, have fun without limitations, embrace their choices without shame, and break free from societal norms and prejudices.
Sinners Pizza brand manifesto honors its “7 deadly sins”.-
Inspired by the location of the 1st Sinners pizza store in Mykonos with its vibrant culture and its street, skate & tattoo aesthetic, a bold identity for Sinners Pizza was created.
SCOPE
From naming to logo design, along with a standout brand identity, Sinners redefined pizza as sexy, authentic street food. The brand’s philosophy celebrates imperfection, with edgy visuals and custom streetwear-inspired merchandise.
IMPLEMENTATION
- Naming & concept development, as to be memorable and provocative, tied to the idea of guilt-free indulgence
- Logo design that reflects the edgy and unique personality of the brand
- Visual identity creation with brand elements that stand out in the competitive food market, combining vibrant colors & urban aesthetics, with references to street culture
- Custom packaging & merchandising with tempting details. Integration of neon decor and immersive elements that bring the brand’s rebellious philosophy to life in its physical locations
OUTCOME
Αwarded with Gold prize for its branding and identity amplification, in the Greek Indie Awards!
