Red is all about You…
2022 was a milestone year for Generali. Generali’s RED philosophy has been reinforced with an acquisition and new partnerships, offering more in services, products, and personalized service & solutions!
Α customer centric campaign, highlighting the fact that Red is all about you.-
The campaign concept modularly presented Generali’s core value in a single-minded & contemporary way. Love, care, protection and innovation, are but a few of the values that Generali embraces, underlining the fact that everything the company does and stands for, is us.
The campaign was aired in April 2022. Its communication goal was primarily to promote and establish further Generali’s stance in the Greek Market, by raising awareness and strengthening trust.
Succeeded in spreading the news for this new era, reaching high view rates on digital & social platforms.
Prior to campaign launch, a teaser video was aired close to Valentines’ Day, with Red is love as the key message.
Valentines’ Bumper Video
The digital plan focused mainly on SOME channels such as Facebook & Youtube, driving more prospects in Generali’s specially designed landing page, promoting the core message of the evolution and its new philosophy. Generali has become Bigger, Stronger & Better for each one of… you!