For anything that is everything


Life’s casual moments go beyond time. They form a storyline which hides behind small acts of love, everyday routines and sudden events. Because after all

life is what happens between uncertainties, great expectations and breakthrough. —

Let life happen while at the same time you protect your loved ones. A touching script written for Generali tells us that every piece of life is connected through time, urging us to care for and protect everything we live for. Because nothing is granted and everything is priceless. And Generali knows this.
Custom made soundtrack created exclusively for our production, carefully selected cast and insightful real-life inspired scenes brought together a spot which mirrors the core values of Generali. Empathy, care, protection. Love living.


The spot was exclusively promoted on YouTube and Facebook for brand awareness purposes for a two – month period, accompanied by digital native articles, and gathered approximately 4.8M Views.

Concept, Production, Media Campaign