Uniquely Awesome & Awesomely Unique
Generali brand and its values were reintroduced to the audience via an insightful 360 campaign, focusing on the uniqueness of everyone and his / her individual needs.
More than 60 assets were created for all major offline & online touchpoints.—
A full funnel Brand & Product campaign, achieved to promote the brand’s “more than insurance” philosophy and presented specific product USPs, to further differentiate from the competition.
SCOPE
The campaign delivered impressive results in all Brand KPIs, and achieved record results for the company, with a spectacular increase in performance. It is one of the most multi awarded campaigns for its strategic thinking & amplification, for its content, its presence in the digital environment & social media, and last but not least for its great performance.
Best in Strategy category – Lead generation campaign
Best content marketing campaign – Lead generation
Best in Digital – Performance, aiming at leads
Βest practice – Finance & Insurance for Youtube presence
IMPLEMENTATION
The campaign leveraged the power of digital, and in collaboration with offline media, managed to meet the company’s business goals and priorities. With a communication strategy that was data-driven, with a specific funneling and targeted content, and with specially designed customized Landing Pages, Generali succeeded in spreading its message: that each and everyone of us is Uniquely Awesome & Awesomely Unique!
