Passion for Branding, Coffee & Technology
combined in one synergy
BibeCoffee is a fast-growing company delivering innovative solutions for the coffee ecosystem.
Our role extended beyond branding, driving awareness, trust & lead generation through education.-
Sharing their passion for coffee and telemetry technology, Syco Branding Agency partnered with BibeCoffee to undertake branding initiatives, develop a comprehensive communication plan, along with a contemporary, user friendly website.
SCOPE
The creation of brand awareness for BibeCoffee was a vital first step in establishing its presence within the coffee ecosystem. Equally important was building a strong corporate profile to enhance authority and credibility. This strategy combined a consistent digital presence—leveraging social media and native advertising—with a physical presence at key coffee industry events. These efforts were designed to position BibeCoffee as a leading and innovative player in its field.
IMPLEMENTATION
The project involved a multifaceted approach, addressing various priorities and tasks, including:
- Branding and Visual Identity: Developing a solid branding concept and an appealing visual identity to reflect BibeCoffee’s innovation and expertise.
- Web Design and Development: Creating a user-friendly, modern website that effectively showcases BibeCoffee and its solutions to diverse audiences.
- Social Media Strategy: Crafting a refined content mix, designing engaging posts, and managing social media accounts to build an active and relevant digital presence.
- Media Planning and Performance: Developing and executing a strategic media plan to maximize reach and optimize performance across channels.
These efforts ensured a cohesive strategy that aligned with BibeCoffee’s goals of driving awareness, fostering trust, and connecting with its target audiences effectively.
