We live 1.000 lives every day
and all of them are worth protecting
Generali understands that every individual play multiple roles in life, living a thousand lives each day—each one worth protection. This insight formed the key message of the 2024 campaign, further reinforcing Generali’s promise: ‘We’re all about you!’
A 360° insightful campaign that addresses diverse audiences and needs.-
A customer-centric, full-scale campaign was meticulously crafted to highlight both the caring nature of the Generali brand and its ideal insurance solutions, tailored to meet every need—whether individual, family, or business.
SCOPE
A well-designed strategy, driven by data and supported by diverse creative assets in all formats, tailored for every touchpoint (online and offline), enhanced engagement and delivered a seamless customer journey.
IMPLEMENTATION
The campaign successfully conveyed both brand and product messages, with its strength lying in the truly insightful content tailored to audiences with specific interests and needs. As a result, we were relevant, direct, and impactful.
The digital environment played a vital role in the campaign’s success. A solid plan was developed to deliver the messages effectively, using appealing and engaging custom creatives at every phase of the customer journey. This approach ensured the achievement of all brand and business goals: boosting awareness and consideration metrics, driving traffic, and generating leads.
